Data literacy is a right for everyone. But there's not a level playing field, so we're campaigning for greater equality – and we want you to join us today!

Data illiteracy holds people and businesses back. Let’s have data for all; with every individual able to use, access, analyse and succeed with data. This means increasing data literacy through education and empowerment.

Do you suffer from data inequality?

Do you bury your head in the sand when it comes to data, or is no stone left unturned? Find out your data personality and how data literate you are.

Learn more about why data equality matters

Why does data equality matter?

Data literacy is as important as reading and writing.

Information is THE second language. Professional performance is linked with a good grasp of data, adding weight to our arguments and helping us make better decisions. It also helps us handle data overload in our personal lives.

But we're not all data equal. A data-deprived underclass has emerged.

of Europeans are data literate

of Europeans struggle to differentiate between data truths and manipulations

of Europeans would invest more time and energy into improving their data skillset – if given the chance